Yesterday, a year after my originally scheduled target date, I joined the 21st
century. Yes, I replaced my old Motorola
Razor and T-Mobile with an iPhone 4S.
Seth upgraded his iPhone at the same time and I have gained more
functionality while saving $35 a month. At
the same time, I signed up for a training course on Friday morning so I can
learn the ins and outs of a smartphone. This education seems very indulgent.
In the high tech world, one is expected to learn new software without
benefit of training courses or even manuals.
If you're lucky, IT will give a one-hour intro to some new corporate software but that's rare. Take MS Office, for example. If your
company upgrades to a new version of Windows, you have to work your way through
the ribbon and find out where all your old familiar functions now lie or how
they work differently, or what's new and better--or new and worse. It takes time, it’s
frustrating, and it’s counter-productive.
But, hey, that’s American business.
I can think of many times when I pointed out to someone in the office how to do
something that was old-hat to me or another person offered me a valuable tip that saved a lot of time. Once I had a boss with OCD and
he was working on a PowerPoint presentation.
It was important to him where the line breaks fell on his slides and I understood that
completely. I think it improves comprehension
to have full thoughts on one line. He
was struggling with various kludges to make the lines break in the right places
without starting a new line or inserting a bullet. So I showed him how to position the cursor
and hit Shift / Enter. Voilá,
it was done. His whole face lit up as he
realized that he no longer had to play with font sizes or type block sizes or
on/off bullets to get what he wanted. I
thought about the hours he had spent doing complicated maneuvers to accomplish a
simple thing just because he didn’t know the right way. As I said, it’s counter productive.
Apple, on the other hand, thinks it’s profitable to show people how to
use their products. They think, and
their corporate valuation bears this out, that happy customers buy more
product. So I will take the course and
learn. Then I can join the ranks of
people for whom socializing means sitting with other people, who are all staring
at the palms of their hands, and occasionally muttering about an email. I, too, can now Tweet what I’m doing at any
given moment of the day. I can take
pictures of my cat and post them on Facebook.
I can be one of those people who reads email during a movie. Nah. I
can but I won’t. I’ll try to enjoy my
smartphone without being rude and inconsiderate. Surely, that’s possible. And thank you,
Apple, for showing me how.
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